Posts Tagged ‘sponsor’

Another way to keep sponsors away

The scandal over Nelson Piquet Jr.’s intentional crash at Singapore last year, now resulting in the resignations of Flavio Briatore and Pat Symonds, is the latest and perhaps biggest example of how to make sponsors look at other types of sponsorship engagements. There’s been so many scandals in F1 over the last few years that [...]

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USF1 & Chad Hurley – some implications

USF1, or USGPE, have announced a partnership with YouTube co-founder and CEO Chad Hurley – AUTOSPORT covers the story here and provides an interview with Mr. Hurley here. Some questions/possibilities come to mind. It appears this is Chad Hurley, entrepreneur, aligning with the team. Not Chad Hurley, CEO of YouTube, doing so. So it seems his [...]

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Hope he’s right

Thierry Weil, FIFA marketing director, is reported in Sports City as stating that he expects the recession will affect the 2010 World Cup in South Africa only indirectly, with biggest impact being on the number of children that are flown in from host countries to promote sponsors’ products. Which frankly seems like a good thing [...]

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