About Your Host

Hi, Bill Herring here.  This blog brought to you by a guy that believes sponsorship management requires the broadest possible set of marketing skills.  A fascinating blend of all marketing disciplines, that should be driven by business objectives, builds a brand and makes customers “sticky.”

What have I worked on?  My background includes managing sponsorships of these properties:

• BMW Sauber Formula One team
• Sporting events including major marathons, triathlons and cycling
• Entertainment events including Radio City Music Hall Christmas Show and a Frank Sinatra concert in Hawaii (yes, that goes back a few years)
• Cause marketing programs including leadership on the formation of Dell’s environmental cause program, as well as International Special Olympics
• And evaluation of sponsorship opportunities with numerous other properties including the Vancouver and London Olympic Games, a leatherback sea turtle race, and the Davos World Economic Forum. You can judge which of the last two provide the better value!

I hope you enjoy the blog, become a regular reader and contribute as you’d like. You can contact me on bill@sponsoralley.com.